Scrolling through TikTok, you’ll quickly notice that some videos get millions of views while others barely cross a few hundred. It’s not always about how great the content is. A big part of TikTok success comes down to visibility. And one of the easiest ways to improve visibility on TikTok is through smart hashtag use.
TikTok Hashtags help your videos get discovered. They tell the algorithm what your content is about and help place your video in front of the right audience. But not every hashtag works. Using the wrong ones can make your video feel lost in a sea of content. That’s why staying updated with the most relevant and trending hashtags in 2025 is so important if you’re serious about growing your TikTok presence.
Here’s a breakdown of hashtags that are actually working, why they matter, and how to use them the right way without looking spammy or desperate.
What Are the Best Hashtags to Use on TikTok in 2025?
There are general trending hashtags that always get traction and niche-specific ones that pull in your exact audience. Here’s a mix of both:
General Trending Hashtags:
- #foryou
- #fyp
- #viralvideos
- #trendingnow
- #2025trend
- #thisjustin
- #tiktoktrend
- #watchthis
- #mustsee
- #funnyclip
These are still popular and show that your video wants to reach the broader community. But using just these won’t guarantee success. They’re competitive, so mixing them with niche or relevant hashtags is what really makes your post perform better.
Niche-Driven Hashtags That Are Performing Well:
- #mystorytime – Perfect for storytelling content
- #dayinmylife – Popular for lifestyle creators
- #quietluxury – Still trending in the fashion and design space
- #makeuptransformation – Big in the beauty space
- #booktok2025 – Book lovers and reviews
- #gamingsetup – For tech and gaming content
- #careerchat – A strong one for work-life and advice content
- #smallbusinesscheck – Used by entrepreneurs and vendors
- #fitnesstok – Still huge for workouts, meal plans, and body transformation
- #relatablethings – A broad but engaging tag that resonates with Gen Z and Millennials
Hashtags that show personality, emotion, or inside jokes continue to perform well. TikTok users like to feel like they’re part of a group or joke that not everyone understands. That’s what helps build connection and engagement.
Also Read: How to make TikTok Full Screen on Laptop
Should You Use Hashtags With Millions of Posts?
Not always. Big hashtags are tempting because of their reach, but your content can get buried fast. Instead, mix it up:
- Use one or two broad hashtags like #foryou or #viral
- Add two to three medium-volume hashtags (100k to 1 million posts)
- Include one or two low-volume, niche-specific hashtags for targeted visibility
This mix helps your video show up in both crowded and quieter spaces. Sometimes it’s the smaller, more specific hashtag that drives better engagement over time.
How to Use TikTok’s Creator Search Insights Feature
TikTok’s Creator Search Insights is one of the most useful tools available for anyone serious about growing on the app. If you’re a creator trying to figure out what people are actually looking for on TikTok, this feature gives you direct access to real search data. It helps you stop guessing and start creating content that people already want to see.
So how does it work?
When you open the Creator Search Insights, you’ll see a list of trending keywords that users are currently searching for. These keywords are based on real-time search behavior across TikTok. That means you can spot what’s gaining attention right now and use it to shape your next video idea.
You can also filter these insights by category or niche. For example, if you’re a beauty creator, you can select the beauty category and see the most searched terms in that space. It works the same for food, fitness, fashion, gaming, education, and more. TikTok makes it easier for you to stay within your content lane while still jumping on trends that are relevant to your audience.
The real power of this tool is how it helps you with planning. Instead of randomly creating content and hoping it sticks, you’re working with data. If you see that “dewy makeup tutorial” or “budget skincare routine” is trending, you can quickly create content around those topics. This increases your chances of showing up in search results and reaching new viewers who are actively looking for that type of content.
It’s not just about following the trend either. The feature also shows you how competitive each keyword is, which means you can spot low-competition opportunities. These are goldmines for smaller or growing creators because they let you show up in search results without competing with bigger accounts.
To get started, make sure your account is a Creator or Business account. Then go to your Creator Tools section and tap on “Search Insights.” From there, browse the list, choose your category, and start finding ideas you can run with. If you already have a content idea, you can search a keyword to see if it’s trending or how much interest it’s getting.
Overall, Creator Search Insights is like having a mini SEO tool built into your TikTok account. It shows you what people want, what’s worth creating, and where you can stand out. The more you use it to guide your content, the more likely your videos are to reach the right people.
Best Time to Post on TikTok on Wednesday
Posting time still matters in 2025, even with the algorithm changes. Based on current trends and behavior data:
Best time to post on TikTok on Wednesday is between 6 PM and 9 PM local time.
Midweek evenings usually see high engagement because people are winding down from work or school and scrolling more. You’ll also want to consider:
- Avoiding early mornings unless your audience is global
- Watching your own analytics (if you have a Pro or Business account)
- Testing different time slots for your niche (beauty, gaming, education, etc. may have slightly different behavior patterns)
It’s not just about when you post, but how consistent you are with it. If your audience knows when to expect your content, they’re more likely to engage.
Do Hashtags Still Matter on TikTok in 2025?
Yes, and probably more than ever. While the TikTok algorithm has gotten smarter at recognizing content without hashtags, using the right tags still boosts visibility, especially for smaller accounts.
Hashtags help with:
- Getting on the For You page for relevant viewers
- Signaling what your content is about
- Reaching interest-based communities
- Staying in trend cycles for events, news, or challenges
TikTok is becoming a search engine in its own way. People use it to look up recipes, outfit ideas, workouts, and more. Smart creators use hashtags like SEO keywords, helping their content rank higher and live longer.
How Many Hashtags Should You Use on TikTok?
The sweet spot is three to six hashtags. TikTok allows up to 150 characters in a caption, so you need to balance space for your actual caption and your tags.
Using too many hashtags can:
- Make your caption look spammy
- Confuse the algorithm about your topic
- Lower engagement from people who just scroll past
Focus on quality over quantity. Hashtags should make sense with your content, not feel like random add-ons.
Can Using Trending Hashtags Help You Go Viral?
They can help, but they’re not a magic formula. Virality on TikTok is about content quality, timing, audience interaction, and consistency. That said, hashtags give your video a higher chance to be seen by more people, especially if the content fits the trend well.
For example, if a sound is trending and you pair it with #trendingaudio or #mustwatchclip and your video fits the mood of the trend, it could take off. But if you force a hashtag onto a video that doesn’t match it, it’s more likely to flop.
Use trends when they fit your style and audience. That’s when hashtags do the most work.
What’s the Difference Between TikTok and Instagram Hashtags?
On Instagram, hashtags help with discovery but are often used for branding. On TikTok, hashtags are more functional. They play a stronger role in how your content is sorted, shown, and shared.
Here’s what stands out on TikTok:
- Hashtags affect your position on the For You page
- TikTok has communities tied to hashtags (like #learnontiktok or #blackgirltiktok)
- TikTok’s algorithm adapts faster to hashtag trends
- People search using hashtags more actively on TikTok
So while Instagram hashtags are still important, TikTok hashtags feel more alive. They shape how users interact with your content in real-time.
Hashtags That Are Predicted to Trend Throughout 2025
Some trends will come and go quickly, but here are a few hashtags that are showing strong signs of staying popular this year:
- #AIcontent – Tied to creators using AI tools
- #realtalk2025 – Unfiltered opinions, storytelling, or reactions
- #recreationmode – Lifestyle, vlogs, soft living
- #greenscreenstory – Still growing among storytellers and reviewers
- #trythissound – Encourages remix culture with music
- #filmyvibes – For transitions, edits, and dramatic content
- #postworkroutine – A rising niche among professionals and workers
- #deinfluencing – The opposite of haul videos, still trending
- #storytimedrama – Emotional content with plot twists
- #trendcheck – A flexible tag that rides the trend wave
If you’re trying to build a following, keep a close eye on how hashtags evolve. A tag that works today might fade by next month. Use TikTok’s search bar to see live numbers and recent videos for any hashtag before using it.
Smart hashtag strategy isn’t just about copying what everyone else is doing. It’s about knowing your audience, understanding your niche, and using the right mix of broad and specific tags that match your content style. Hashtags can absolutely help boost your visibility, but they work best when paired with good storytelling, clear visuals, and consistent posting.
If you’re serious about growing your account this year, pay attention to what’s trending but also create your own lane. Let your content speak for itself, and use hashtags to help it get discovered by the right eyes at the right time.
