Most people know smartphones have become more expensive over the years, but then there are luxury phones like Vertu that make regular phones look cheap. If you’ve ever seen a Vertu phone or heard the name, you probably wondered why a phone should cost as much as a car. Vertu isn’t your average tech brand. It mixes high-end craftsmanship with premium materials to create phones for people who want something far beyond specs and features.
Vertu phones are rare in Nigeria, but they do exist and are sold through select vendors. If you’re curious about how much they cost or why they carry such a high price tag, here is a clear breakdown of what to expect.
How Much Do Vertu Phones Cost in Nigeria?
Vertu phones are not sold through official stores in Nigeria, so prices can vary depending on the seller, condition, and model. Here are estimated prices based on popular listings and known market trends:
- Vertu Signature Touch (Pre-owned): Around ₦750,000 to ₦1.5 million
- Vertu Aster P: Around ₦2 million to ₦3.5 million
- Vertu iVertu (Newer Android model): Between ₦6 million and ₦7 million
- Vertu Signature S (Luxury Keypad): Up to ₦30 million or more
These phones are sold through online luxury resellers, premium phone boutiques, or private collectors. Since they are niche products, prices are not fixed and may go even higher based on customization.
Why Are Vertu Phones So Expensive?
Vertu phones are not like regular smartphones that compete on RAM, processor speed, or display quality. Their value comes from the materials used, the craftsmanship behind the build, and the level of exclusivity attached to each piece.
1. Handcrafted Luxury
Each Vertu phone is handmade. From the stitching on the leather back to the assembly of the buttons, everything is carefully done by expert craftsmen. There’s even a personal signature from the person who assembled the phone.
2. Premium Materials
Vertu uses materials you would find in high-end watches or jewelry:
- Titanium or ceramic frames
- Genuine alligator or calfskin leather
- Sapphire crystal glass screens (which are harder to scratch)
- Gold or platinum accents
These materials are expensive and rare in the world of smartphones.
3. Limited Production
Vertu doesn’t mass-produce phones the way Apple or Samsung does. Fewer units mean higher value. Some Vertu models are even made in limited editions with custom designs, engraved initials, or diamond settings.
4. Concierge Services
Some models come with a built-in concierge service that gives you 24/7 personal assistance. You could book a table at a top restaurant, find a private jet, or get access to invite-only events through your phone. That service alone justifies a portion of the price for some buyers.
5. Brand Identity
Vertu positions itself as the luxury brand of smartphones, much like Rolex or Bentley. You’re not just paying for a device; you’re buying a status symbol. The brand has always appealed to people who want to stand out or show wealth subtly.
Can You Use Vertu Phones in Nigeria?
Yes, most Vertu phones run on Android and support major mobile networks like MTN, Airtel, Glo, and 9mobile. However, older models may not support newer network bands or software updates.
Keep in mind:
- Customer service is not officially available in Nigeria
- You may need to buy from trusted resellers or import the device
- Repairs may be tricky, especially with custom materials like sapphire glass or leather backs
Where to Buy Vertu Phones in Nigeria
Since Vertu doesn’t have official stores in Nigeria, the only way to buy one is through:
- Luxury phone dealers
- Private collectors or international sellers on platforms like eBay
- Instagram vendors focused on rare gadgets and collectibles (be careful with scams)
Always verify the seller and demand proof of authenticity. Prices may include shipping and taxes if the phone is coming from abroad.
Are Vertu Phones Still Being Made?
Vertu went through financial challenges and even shut down in 2017. However, the brand was revived and is now producing a few Android-based models. They are not as widely available as mainstream brands, but new models like the iVertu still launch occasionally with upgraded specs and premium finishes.
Who Buys Vertu Phones in Nigeria?
Vertu phones are not for everyday users. They are usually bought by:
- Businessmen or public figures who want to make a statement
- Luxury collectors
- People who value exclusivity and fine design over specs
Some people also buy them as gifts, or just as part of a luxury lifestyle.
Are Vertu Phones Worth the Price?
From a practical point of view, you can get better specs from a regular smartphone at a much lower price. Phones like the Samsung Galaxy S24 Ultra or iPhone 15 Pro Max offer more camera power, better performance, and ongoing software support.
But Vertu was never about specs. If what you want is design, uniqueness, and a premium feel that no one else around you has, Vertu ticks that box. It’s a phone that starts conversations and leaves an impression.
Vertu phones are not for the typical tech buyer. They’re for people who want something special and are ready to pay for it. If you’re in Nigeria and thinking about buying one, it helps to understand what makes it so expensive. You’re not just paying for a phone, you’re paying for craftsmanship, luxury, and a unique experience.
